Personal Data
Personal data, also known as personal information, refers to any information that can be used to identify an individual. This does not include data that has been anonymized. The personal information that we may collect and store about you includes, but is not limited to, the following:
- Title
- Name and surname
- Date of birth
- Gender
- Email address
- Contact phone number(s)
- Billing and delivery address
- Bank account and payment card details
- Transaction data, such as purchase information and payment details
- Technical data, including IP address, log-in data, and computer/device settings
- Interests, preferences, and website usage data
- Interactions with us, such as contacting our Customer Services Team or visiting our website
- Personal information shared on social media
- Information provided in reviews or survey responses
- Attendance at events and travel preferences
- Information from cookies, including details about devices used for purchases
We may also use and share aggregated data, which is derived from personal data but is not considered personal data under the law due to anonymization and/or combination with other data.
During interactions with this site, we do not collect any special categories of personal data, such as race, ethnicity, religious beliefs, sexual orientation, political opinions, trade union membership, health information, or genetic and biometric data. We also do not collect information about criminal convictions and offenses. However, if you use our in-store piercing service, we will collect special category health data with your consent at the time of your piercing appointment.

Our site may contain links to third-party websites, plug-ins, and applications. By clicking on these links or enabling these connections, you may allow third parties to collect or share data about you. It is important to note that we do not have control over these third-party websites and are not responsible for their privacy statements. Therefore, we strongly advise that you review the privacy policy of every website you visit.

HeraMythras.com (referred to as the “Site”) is owned and operated by Hera Mythras LLC (“we”, “us”, or “our”). We take your privacy very seriously and have implemented measures to ensure that your personal data is always protected. It is important for us to inform you about the information collected from the Site, the reasons for collecting it, and how we utilize this information.
At Hera Mythras, we gather personal information about you as the controller and custodian of the data we collect. This information is collected to provide you with a personalized experience, offer competitions and promotions, and to enhance the quality of our services. Additionally, this enables us to keep you informed about administrative, product, or service changes, as well as for marketing purposes. We collect this information when you engage with us in the following ways:
- Registering with or subscribing to heramythras.com and our marketing channels.
- Utilizing our online or in-store services and placing orders.
- Participating in competitions or special offers.
- Interacting with us online through social media, digital advertising on our website or any other platform where Heramythras.com is represented.
- Requesting information, providing testimonials or feedback, and commenting on blogs and articles associated with HeraMythras
- Attending events hosted by us or where we are sponsors.
Please note that our website is not intended for children, and we do not knowingly collect data related to children. If you are under the age of 16, it is essential to inform a parent or guardian about our privacy policy and obtain their consent before using any of our online services, including registering with HeraMythras, subscribing to our newsletter, or placing an order.
We have designated a Data Protection Officer (DPO) who is responsible for addressing any inquiries regarding this privacy policy. If you have any questions about this policy, please reach out to the DPO using the contact information provided below.

1. Consent
When you visit our website or store and are not yet a customer, we may request your consent to process your data. This allows us to send you special offers and updates. Additionally, if you visit our store to utilize one of our services, we may also seek your consent to process your data in order to provide that service securely.
2. Fulfillment of Contractual Obligations
One of our primary responsibilities is to ensure the timely delivery of your order when you purchase our products.
3. Compliance with Legal Requirements
There are instances where we are obligated by law to collect and process your data, such as sharing it with law enforcement authorities if criminal activity is suspected.
4. Legitimate Interest
At times, it may be necessary for us to utilize your data in order to effectively operate and enhance our business. This could involve personalizing the services we offer or refining our internal processes. Rest assured, we will only access your data in these situations if it does not significantly impact your rights, freedom, or interests.
We will only access your personal data in accordance with the law. Typically, we will use your personal data to fulfill a contractual obligation or when we have a legitimate interest.
In general, we do not rely on consent as the sole legal basis for processing your personal data. However, if you are not currently a customer, we will seek your consent before sending any third-party direct marketing communications to you via email or text message. If you do not wish for us to use 'Your Personal Data' for marketing purposes, please indicate your preference by either:
To unsubscribe from our marketing emails, simply click on the 'Unsubscribe' link provided in any emails you have received from us.
If you prefer to be removed from our marketing database altogether, please contact our Customer Service Team by clicking here: Contact Us.

Reason for Processing
Type of personal data
Basis for Processing



Registering new customers

(a) Name
(b) Contact details
Contractual obligation
Processing and delivering an order or booking for a service, including payment processing and recovery and carbon off-setting.
(a) Name
(b) Contact details
(c) Financial information
(d) Transaction information
(a) Contractual obligation
(b) Necessary for our legitimate interests (to recover debts due to us, to track and off-set our carbon emissions)
Managing our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
(a) Name
(b) Contact details
(c) Profile
(d) Marketing and Communications preferences (a) Contractual obligation
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products & services)

To register you as a new customer of one of our in-store services (a) Name
(b) Contact details
(c) Health information (a) Consent
(b) Contractual obligation
(c) Necessary to comply with a legal obligation

Running prize draws, competitions and surveys (a) Name
(b) Contact details
(c) Profile
(d) Usage
(e) Marketing and Communications preferences (a) Contractual obligation
(b) Necessary for our legitimate interests (to study how customers use our products & services to develop them and grow our business)
Administering and running our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Name
(b) Contact details
(c) Technical data (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
Delivering relevant website content and advertisements to you and understand how helpful that advertising is (a) Name
(b) Contact details
(c) Profile
(d) Usage data
(e) Technical data Necessary for our legitimate interests (to study how customers use our products & services, to develop them, to grow our business and to inform our marketing strategy)
Using data analytics to improve our website, products & services, marketing, customer relationships and experiences

(a) Technical data
(b) Usage data Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Making personalised recommendations to you about goods or services that may be of interest to you (a) Name
(b) Contact details
(c) Technical data
(d) Usage data
(e) Profile
(f) Marketing and Communications preferences

Necessary for our legitimate interests (to develop our products & services and grow our business)

We disclose your data to the following categories of third parties:
1. Service providers who offer IT, finance, logistics, and system administration services.
2. Professional advisers such as lawyers, bankers, auditors, and insurers.
3. HM Revenue & Customs, regulators, and other similar authorities.
4. Marketing agencies and researchers.
Your data may be shared with these third parties in order to provide you with the best possible service and to comply with legal obligations.
We mandate that all third parties respect the security of your personal data and handle it in compliance with the law. Our third-party service providers are strictly prohibited from using your personal data for their own purposes. They are only authorized to process your personal data for specific purposes and must adhere to our instructions.
Typically, we do not permit the transfer of your data outside of our jurisdiction. However, in rare circumstances where this becomes necessary, we guarantee that your data will receive a level of protection equivalent to that provided in your jurisdiction. Additionally, we will ensure that any transfer is in full compliance with all local laws.
We utilize a third-party service provider to deliver advertisements and/or gather data on our behalf throughout the Internet, including on this site. These service providers may gather information regarding your visits to our site, as well as your engagement with our products and services, in order to personalize marketing messages on this site and other platforms, or to prompt real-time interaction, customize this site, or enhance your profile.
It is possible that some of these service providers may acquire personal information that you provide to this site through a web form automatically, even before you click the submit button. Additionally, they may utilize information from your visits to this site to send marketing messages that could potentially identify you personally. This data is collected through the use of a cookie, a JavaScript tag, and/or pixel, which are industry-standard technologies employed by the majority of major websites.
PROMOTION AND MARKETING
We may utilize your personal data to provide you with marketing and promotional materials under the following circumstances:
- You have requested information from us.
- You have purchased goods from us.
- You have not chosen to opt out of receiving marketing communications.
By consenting to receive marketing and promotional information, you allow us to keep you informed about our latest products, services, and special offers. Your personal data will be used solely for the purpose of enhancing your experience with our brand.

We will only utilize personal data for the specific purposes for which it was initially collected. However, in certain circumstances, we may find it necessary to use the data for a different purpose that is compatible with the original intent. If this situation arises, we will inform you and provide an explanation of the legal basis that permits us to do so.
It is important to note that we will only process your personal data without your explicit consent in accordance with the aforementioned guidelines, as required or allowed by law.

At our company, we prioritize the protection of your personal data through the implementation of robust security measures. Our goal is to prevent any accidental loss, unauthorized use, alteration, or disclosure of your information.
Rest assured that we only grant access to your personal data to employees or third parties who have a legitimate business need to know. These individuals and entities are bound by strict confidentiality agreements and will only handle your data as instructed by us. Your privacy and security are our top priorities, and we are committed to safeguarding your information at all times.
Failure to disclose private information:
If you fail to provide us with the necessary personal data as required by law or under the terms of a contract we have with you, we may be unable to fulfill the contract we have with you or are attempting to establish, such as fulfilling your order. In such instances, we may have to cancel your order, but we will inform you if this becomes necessary.

To provide you with AFFIRM's payment options, we will share certain aspects of your personal information, such as contact and order details, with AFFIRM.
AFFIRM will evaluate your eligibility for their payment options and customize them to suit your needs.